Amazon How to Attach the Product Review Link in an Email
As sellers continue the rush to find legal ways to drum upward reviews for their products, Amazon is rapidly responding with a crackdown on many commonly used practices. Patently, when the retailer pulled the plug on incentivized reviews a few months ago, it sent a overflowing of activity through their messaging platform. That intense surge put Amazon on alarm to watch for illegal practices and terminate them before they infected their organisation.
three Mutual Practices That Could Become Your Account Suspended
Amazon is not in favor of marketing, plain and simple. They prefer listings to exist factual with no "subjective" linguistic communication, and they feel the same about emails. If you owned your own ecommerce website, it would make sense to include the following elements in your afterwards-purchase emails. Amazon, however, could slap you back for using them because they view them as manipulative and/or salesy.
- Asking But for Positive Reviews
On the Prohibited Seller Activities folio of Seller Central, Amazon clearly states that yous cannot weed out negative reviews by asking that shoppers leave 5-star/good reviews.
If your current emails include whatsoever of the post-obit, I would advise that you remove / change that content quickly:
- If yous're happy with your production, click here to go out a review.
If you're unhappy, click here for help.
By filtering happy customers to a product review page and unhappy ones to an e-mail (to inquire for help), you lot are manipulating the system. Amazon wants all shoppers to share their views whether positive or negative.
It is perfectly fine to offering a means of assist for customers who accept questions or want assistance, just you can't direct pleased buyers to one place and disgruntled ones somewhere else.
- If you love (are delighted with, are thrilled with, etc.) your new {product}, nosotros'd appreciate a 5-star product review.
This language also weeds out those who might leave neutral or negative reviews by only request for 5-star reviews. Avoid using words that would indicate that the client has to be satisfied with his/her purchase to leave a review.
What can you do instead of #1 and #two? Communicate with all buyers, not simply those who can provide a positive review for you. As you write, recall of all your customers and say things similar:
- We'd love to hear your opinion.
- Share your thoughts.
- Your feedback is valuable.
These types of statements invite every shopper to leave a review. They exercise not only speak to those who might give your production 4 or 5 stars.
- Including Links for Any Marketing/Purchase-Related Information
In an attempt to build their own email lists, many sellers include links either in the body content of product review request emails, on an epitome inserted into the email, or in an attachment.
Perhaps you lot send shoppers to an instructional video on YouTube. Maybe you include an attached flier with dosage information for your nutritional supplement and the flier has your web accost or e-mail address on it. I've seen some sellers asking customers to register on their site for an extended warranty.
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All of these approaches are illegal.
No cantankerous-selling, upselling, or redirecting of whatsoever kind is allowed. This includes providing links to websites for customers to download ebooks. The one exception is providing links to the product review section or to the Amazon messaging system.
How Tin You Get the Well-nigh Out of Your Amazon Production Review Emails?
Simply … past providing exceptional customer service. That doesn't mean using the same old ho-hum email template for every production. It doesn't hateful continuing to send letters that an Amazon shopper has received from dozens of other sellers and probably never reads.
In the body of the follow-upward electronic mail, provide useful, helpful information (not marketing language) that customers will read and appreciate. What might that include?
—> Other Uses: Permit'due south say you sell an apple slicer. Y'all could send customers several other ways to use the apple tree slicer on pears, strawberries, potatoes (for tater wedges), etc. They'd love knowing how to become additional employ from their purchase.
—> Fixes: Did your product come back non-so-perfect from the manufacturer? Handle these quirks and brand sure your customers are satisfied past including quick fixes in your electronic mail. If your digital timers are gear up to a factory default of a ring and nearly cooks prefer a beep, requite simple instructions for changing the tone.
Amazon Is on the Prowl
Because Amazon is on a mission to control black-hat review practices, you'll want to be actress careful about what you practise and don't include in your messages. Every bit long as you focus on taking fantabulous care of your and Amazon'south customers and not on trying to skirt the terms of service (TOS), yous'll be on the right track.
If you'd like additional, detailed techniques and templates for legal Amazon product review request emails, cheque out my new ebook, "Review Reward: Email Strategies for Getting More Amazon Product Reviews (Legally)."
All the data is upwards to date and legal (verified with Amazon). Right now, it'southward also on sale! Relieve $10 when you lot utilize coupon code —-> revblog10 <—- (lowercase, no spaces).
Source: https://www.marketingwords.com/blog/amazon-cracks-email-product-review-requests/